Transforming B2B eCommerce for GWS with a Custom Magento 2 Build

Global Water Solutions Ltd. (GWS) is one of the world’s largest manufacturers of pressure tanks and water treatment products. Serving over 100 countries, GWS provides clean water solutions through its expansive product line, which includes pre-pressurized diaphragm tanks, treatment systems, and system parts. With offices and facilities across continents, GWS is a key partner to OEMs, integrators, and wholesalers worldwide.

Prior to their digital transformation with Wagento, GWS managed their online presence through a homebuilt WordPress site. However, the site lacked the scale, integrations, and multilingual capabilities needed to support their global growth and digital ambitions

GWS had outgrown its previous home-built WordPress site, which lacked the scalability, integrations, and multilingual capabilities required for global expansion.

Key challenges included:

• Limited scalability to accommodate dozens of regional store views.
• No integration with their ERP (Sales Layer), resulting in manual data handling and errors.
• Lack of B2B features such as quoting tools and configurators.
• No integration with a PIM system to efficiently manage and distribute product data across multiple regions.
• Slow performance and poor multilingual support.
• An outdated digital experience not aligned with their global presence.

To align their digital presence with global operations, GWS required to:

• Build a robust, scalable eCommerce platform on Magento 2 to support global expansion and multilingual capabilities.
• Seamlessly integrate Magento 2 with GWS’s ERP and PIM system (Sales Layer) for automated product, pricing, and inventory data sync.
• Develop a tank sizing calculator embedded in product listing pages to help customers choose the right pressure tanks.
• Ensure fast page speeds and a responsive design with a modern frontend framework.
• Host the website in a secure, high-performance environment to handle global traffic.
• Leverage the latest Magento features to future-proof the platform and support continued innovation.
• Deliver a fully updated Magento site with best-in-class eCommerce technology.

We developed a fully custom Magento 2 build tailored to the client’s specific business needs, rather than performing a standard migration.

The project included seamless integration with the ERP system (Sales Layer) to streamline operations and product management. Our team also created bespoke modules, such as a tank sizing calculator and a B2B quoting system, to support unique customer journeys.

Key solutions included:

• New Magento 2 Build: Launched a fresh Magento 2 site with a multi-store architecture to serve as GWS’s global eCommerce instance, ensuring a seamless experience across regions and languages.
• ERP Integration: Integrated Sales Layer with Magento to automate product data imports (categories, pricing, images, and stock), reducing manual work and ensuring data accuracy.
• PIM Integration: Integrated the Sales Layer Product Information Management (PIM) system to streamline product data management across multiple regions, improving consistency
• Tank Sizing Calculator: Designed an intuitive, embedded calculator allowing customers to input parameters like pressure and flow rate to identify suitable products instantly.
• High-Performance Frontend: Utilized the Hÿva theme to deliver lightning-fast load times and a sleek, mobile-friendly interface.
• Secure Hosting: Deployed on Platform.sh for optimal performance, scalability, and global accessibility.

The platform was set up to support multiple languages and stores, catering to a global audience. For the front-end experience, we implemented a user-centric UX/UI design using the high-performance Hÿva theme.

Additionally, we ensured robust cloud hosting and performance optimization to maintain speed and reliability. Post-launch, we continue to provide ongoing support and regular updates to ensure long-term success and scalability.